Analysis of Pr Activities of PG - 3818 Words

Analysis of PR Activities: Pamp;G London 2012 Index Title Page 1 Index Page 2 Introduction Page 3 Past Page 4 Present Page 5 Thanking Mums around the world Page 6 Thank you Mum Page 7 Pamp;G Capital Clean-up Page 8 Analysis Pages 9 amp; 10 Assessment Page 11 References Page 12 Introduction It all started when William Procter and James Gamble met by chance through their wives who happened to be sisters, Olivia and Elizabeth Norris. These two gentlemen were convinced by their father-in-law to start a business partnership. Therefore, as a result a new enterprise called Procter amp; Gamble was born in the year 1837. It began as a†¦show more content†¦He conditioned Children, the enemies of soap to enjoy using Ivory. The Winning sculptures were then sent to national exhibitions in New York and museums around the country earning free global press coverage too. It was made an annual event symbolizing white floating Ivory soap. When the Norge made the first blimp trip across the North Pole in 1926, he made sure that people knew they used Pamp;G glycerine. The cooling water for the engines was mixed with glycerine at Kings Bay to prevent it from freezing, was reported by The New York Times, The St. Louis Dispatch and broadcast journalists across the countr y. Public Relations for Pamp;G changed dramatically when, in 1943, Bernays impressed R.R. Deupree, president of Pamp;G over a meeting on war production. (2) Present Pamp;G Public Relations: A Modern Perspective Counting on the legacy of Bernays, Pamp;G has since then been involved in many successful PR Campaigns. However, over the last few decades there has been a shift from achieving just the Marketing objective towards championing the Corporate Social Responsibility (CSR) and hence creating the ‘Brand Pull’. Historically speaking, Pamp;G has had campaigns designed specifically on a region to region basis. Their major CSR centric PR Campaigns included Live, Learn amp; Thrive which spans over 65 countries around the world. Another campaign featured Pamp;G partnering with Feeding America to provide foodShow MoreRelatedSocial Media Of Public Relations1325 Words   |  6 PagesSocial media use words, pictures, audio, and video to foster interaction†. (Maddock and Viton, 2009)To working with social media, practitioners must build and maintain relationships of mutual respect and trust with media gatekeepers. (Broom, G. Sha, B. 2013) In PR social media, practitioners recogniz e influential participants and they build relationships with them in order to get impregnated client news. Social media of public relations is creating a new era of communication among the world. 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